by Michael Shaug | Jun 30, 2021 | Uncategorized
If you’ve been running PPC campaigns for your business, there is one thing you know for sure: not all leads are created equal. Because many businesses are willing to pay a higher cost-per-lead for higher quality leads, Google is at it again with bidding improvements...
by Michael Shaug | Jun 8, 2021 | Uncategorized
Marketing experts have long thought that the SKAG was the gold standard in setting up your PPC campaign, and in most cases they were right. SKAGs (Single keyword adgroup structure) are just that, each keyword in your campaign has its own dedicated ad group and by...
Recent Comments