by Michael Shaug | Jun 30, 2021 | Uncategorized
If you’ve been running PPC campaigns for your business, there is one thing you know for sure: not all leads are created equal. Because many businesses are willing to pay a higher cost-per-lead for higher quality leads, Google is at it again with bidding improvements...
by Michael Shaug | Jun 8, 2021 | Uncategorized
Marketing experts have long thought that the SKAG was the gold standard in setting up your PPC campaign, and in most cases they were right. SKAGs (Single keyword adgroup structure) are just that, each keyword in your campaign has its own dedicated ad group and by...
by Adam Leon | May 26, 2021 | Uncategorized
Wondering how your PPC campaigns are performing against your direct competitors? You’ve come to the right place! In this article, we’ll introduce you to a Auction Insights, a Google ads tool that can help our multifamily marketing managers answer some hard questions...
by Michael Shaug | May 6, 2021 | Uncategorized
Google Ads update alert — this one is a big deal! As of 2021, Google’s Broad Match Modifier (BMM) keyword match type will be fading out for good. But first, in case you’re not already familiar with this Matching term, let’s start by talking about what...
by Michael Shaug | Feb 9, 2021 | Uncategorized
In case you haven’t already heard, Apple’s recently-announced “App Tracking Transparency Update” has got Facebook and social media marketers up in arms — to say the least. While it’s still early days to determine the exact impact that this update will have on...
by Michael Shaug | Jan 5, 2021 | Uncategorized
Google has announced that in May 2021 mobile page speed will become a ranking factor. A study published in August of 2020 states that less than 15% of websites are optimized to pass the Core Web Vitals assessment. So you may be asking yourself, what is a Google...
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