Work / Vitagraph Brooklyn
33%
The Vitagraph was having difficulty gaining traction in search engine visibility leading to unrealised losses in site conversions. The property was unaware of SEO’s importance because it lacked reporting and a unified strategy. Changing market conditions posed a unique problem as leads were decreasing exponentially in the New York market.
Premier developed a focused and repeatable strategy to address Vitagraph Brooklyn’s performance challenges. The strategy included content optimization, local updates, off-page optimization, and technical clean-up. Content-focused efforts involved landing page creation, site rebuilds, keyword research, internal link building, and content gap analysis. Local updates encompassed reputation management, competitive benchmarking, and optimization of Google My Business (GMB) and Google Maps (GMP) listings. Off-page optimization involved leveraging YouTube, social media, reviews, and display advertising. Technical clean-up focused on improving page speed, user experience, citation management, schema implementation, and rich snippets. Tracking and measurement were ensured through Google Tag Manager, Google Analytics, Google Search Console, and AdWords integration.
Premier’s efforts yielded rapid improvements for Vitagraph Brooklyn within just one month. The impact of the digital marketing strategies was evident in the following key results: daily impressions increased from 250 to 750, indicating a significant expansion in reach. The combination of on-page and off-page optimizations led to an increase in high-intent searches, resulting in a notable surge in website traffic. Furthermore, the enhanced visibility in search engine results pages (SERPs) immediately translated into a spike in form fills and queries, showcasing the effectiveness of the strategies in generating leads. Most importantly, the higher-quality traffic attracted through the optimized digital marketing efforts significantly improved the leasing conversion rate, demonstrating a substantial boost in conversions for Vitagraph Brooklyn.
