The metric “Bounce Rate” ran the show in Google Analytics for a decade. If a site had a high Bounce Rate, it seemed to be

If you’ve been running PPC campaigns for your business, there is one thing you know for sure: not all leads are created equal. Because many

Marketing experts have long thought that the SKAG was the gold standard in setting up your PPC campaign, and in most cases they were right.

Wondering how your PPC campaigns are performing against your direct competitors? You’ve come to the right place! In this article, we’ll introduce you to a

Google Ads update alert — this one is a big deal! As of 2021, Google’s Broad Match Modifier (BMM) keyword match type will be fading

In case you haven’t already heard, Apple’s recently-announced “App Tracking Transparency Update” has got Facebook and social media marketers up in arms — to say