Work / Express Credit Auto
199%
Express Credit Auto faced several challenges in their online presence. Their website suffered from minimal content on the homepage and a convoluted site structure, hindering user experience and search engine optimization (SEO) efforts. While the client’s homepage did appear in search results, it was buried on the 3rd result page for relevant terms, far from the desired visibility. The primary objective was to elevate their search engine rankings significantly.
Additionally, Express Credit Auto grappled with poor visibility in the local map pack, limiting their local reach and potential customer base. With a low Domain Rating of 2, their overall website authority and trustworthiness were lacking, further impeding their SEO prospects. To overcome these challenges, our team needed to formulate and execute a comprehensive SEO strategy aimed at boosting organic traffic to the website and driving increased company revenue.
Our strategy for Express Credit Auto was comprehensive and aimed at addressing their unique challenges. We began by rewriting the homepage and location-specific pages, optimizing them for local SEO with location signals and relevant keywords. To enrich content and establish authority, we introduced long-form content and a blog, utilizing an internal linking strategy for improved site structure and navigation. We also created specific used inventory pages for each location to enhance the online shopping experience. Additionally, we conducted citations for all five locations to boost local SEO efforts. To strengthen the homepages’ authority, we eliminated redundant location pages and redirected them to the homepage. This holistic approach improved organic traffic, local visibility, and positioned Express Credit Auto as an automotive industry authority.
The results of our strategy for Express Credit Auto have been remarkable. The client’s homepage experienced a significant ascent, averaging a 19-position climb, now consistently securing top positions for all relevant search terms such as “buy here pay here okc.” Furthermore, the location-specific pages achieved outstanding results, consistently ranking in the top 3 positions for their respective locally relevant search terms. This improved ranking not only established the client’s website as a local authority but also garnered recognition from Google as an industry authority, ranking prominently for industry-related terms that were not initially targeted on the homepage.
Moreover, the overall increase in domain authority has translated into increased brand awareness and substantial growth in organic traffic. As a direct outcome of these achievements, Express Credit Auto has witnessed the desired upsurge in revenue, reaffirming the success of our efforts and the transformative impact on their business.
