Work / RideNow
For RideNow’s marketing strategy, we embarked on a holistic paid media approach. We began by extensively researching the unique market of each of our 36 stores. Using the stores first party data, we aimed to find and engage audiences that mirrored our established loyal customers. Our chief objective was to attract quality leads, encourage store visits, and achieve this while keeping the cost per lead under $25. We developed tailored Google search, call-only campaigns, display retargeting, and Youtube campaigns for every store. This account structure was designed to guide users smoothly from their initial click right through to conversion. To ensure cost-efficiency, we used precise location targets and integrated over 5,000 negative keywords and location targets. and to prevent superfluous expenditures. A specialized team, which included a senior strategist and two junior associates, diligently managed each account. This setup ensured that every account received bi-weekly assessments, fine-tuned keyword bidding for the most favorable CPC, underwent regular experiments and A/B ad tests.
Through meticulous management of 36 accounts and the implementation of 325 tailored campaigns, the outcomes of our strategic approach speak volumes. On average, we successfully generated over 9,000 monthly leads, providing a substantial influx of potential customers for RideNow. These leads translated into tangible results as we drove more than 4,600 monthly in-store visits, showcasing our ability to convert online interest into physical store foot traffic. Furthermore, our cost-efficiency measures were highly effective, as we maintained an impressive average cost per conversion of just $12.29. These metrics collectively underscore the substantial success we achieved by leveraging our deep knowledge of the powersports industry to boost RideNow’s market presence and drive business growth.
