The approach we developed for this project involved the creation of a custom ad account with a comprehensive strategy to capture all touchpoints in the user’s journey, from initial consideration to final purchase, ensuring a robust campaign execution. This was accomplished by implementing a finely-tuned Performance MAX Shopping campaign in conjunction with Dynamic Search, Display, and Brand campaigns. The campaign’s success can be attributed to diligent A/B testing of Audience Signals and Assets, meticulous negative keyword layering, and multiple Asset Groupings based on different levels of the funnel, intent, and product category. By optimizing targeting, refining ad messaging, and delivering personalized ads, this comprehensive strategy yielded remarkable results.
