Upon expanding the company with a larger warehouse, Chase Bays, an ecommerce business specializing in High-End Fluid Transfer Products for high-performance motorsports customizations, were suddenly faced the with challenge of needing to scale the business effectively while ensuring acceptable profit margins. In order to address this challenge, they sought the assistance of an agency partner that could support their ecommerce advertising and website SEO efforts. Transparency and detailed reporting were crucial factors in selecting the right partner. Their objective was to strategically position their niche products in front of users who would yield the highest lifetime value. They aimed to acquire new customers who would contribute significantly to the overall profitability and sustainability of the business.