Upon expanding the company with a larger warehouse, Chase Bays, an ecommerce business specializing in High-End Fluid Transfer Products for high-performance motorsports customizations, were suddenly faced the with challenge of needing to scale the business effectively while ensuring acceptable profit margins. In order to address this challenge, they sought the assistance of an agency partner that could support their ecommerce advertising and website SEO efforts. Transparency and detailed reporting were crucial factors in selecting the right partner. Their objective was to strategically position their niche products in front of users who would yield the highest lifetime value. They aimed to acquire new customers who would contribute significantly to the overall profitability and sustainability of the business.
The approach we developed for this project involved the creation of a custom ad account with a comprehensive strategy to capture all touchpoints in the user’s journey, from initial consideration to final purchase, ensuring a robust campaign execution. This was accomplished by implementing a finely-tuned Performance MAX Shopping campaign in conjunction with Dynamic Search, Display, and Brand campaigns. The campaign’s success can be attributed to diligent A/B testing of Audience Signals and Assets, meticulous negative keyword layering, and multiple Asset Groupings based on different levels of the funnel, intent, and product category. By optimizing targeting, refining ad messaging, and delivering personalized ads, this comprehensive strategy yielded remarkable results.
Within a mere six months of launching and overseeing the campaigns, our client witnessed impressive results. The overall Return on Ad Spend (ROAS) experienced a notable enhancement, exhibiting a remarkable 28x improvement. For every dollar Chase Bays spent, they made $28 back – an 80% improvement in Return on Investment (ROI). Additionally, there was a substantial reduction of 32% in the overall cost per click (CPC), allowing for more cost-effective advertising strategies. Furthermore, the conversion value surged significantly by 55%, indicating a substantial increase in the value generated from conversions. The click-through rate (CTR) also saw a substantial boost, climbing by an impressive 53%, which further amplified the campaign’s success. These remarkable achievements within such a short period of time reflect Chase Bays’ effective campaign management and its ability to optimize various key metrics.
Explore more successes we've achieved for our clients.