To achieve the objectives set for attorney Jorge Vela, our strategy encompassed a multifaceted approach tailored to his specific requirements. Given his interest in expanding the Spanish-speaking clientele, we prioritized this audience by rebranding all elements to Spanish, including the Google Business Profile, and incorporating a Spanish version of the website. To bolster Jorge Vela’s online presence and credibility, we embarked on an extensive digital PR campaign, securing valuable backlinks from prominent and high-authority websites such as msn.com, dailymail.co.uk, finance.yahoo.com, and others. Recognizing the significance of a compelling online presence, we undertook a comprehensive overhaul of the website. The homepage underwent a complete rewrite, and we introduced long-form content focusing on pillar topics that showcased the client’s expertise and positioned him as a recognized authority in the realm of criminal defense. Additionally, we revitalized the blog by crafting new, highly relevant posts that reflected the client’s legal proficiency. These posts were meticulously optimized, incorporating Expertise, Authoritativeness, and Trustworthiness (EEAT) signals to affirm Jorge Vela’s credentials as an experienced lawyer capable of providing valuable insights. To reinforce his local relevance, we diligently optimized Jorge Vela’s Google Business Profile and integrated local signals into the website’s content, targeting location-specific terms like “Central Texas,” “Travis County,” and “Austin, TX.” By adopting this comprehensive strategy, we aimed to not only increase organic traffic and website visibility but also to position attorney Jorge Vela as a reputable legal professional in the criminal defense industry, thereby attracting a broader clientele and elevating his overall business success.