Premier developed a focused and repeatable strategy to address Vitagraph Brooklyn’s performance challenges. The strategy included content optimization, local updates, off-page optimization, and technical clean-up. Content-focused efforts involved landing page creation, site rebuilds, keyword research, internal link building, and content gap analysis. Local updates encompassed reputation management, competitive benchmarking, and optimization of Google My Business (GMB) and Google Maps (GMP) listings. Off-page optimization involved leveraging YouTube, social media, reviews, and display advertising. Technical clean-up focused on improving page speed, user experience, citation management, schema implementation, and rich snippets. Tracking and measurement were ensured through Google Tag Manager, Google Analytics, Google Search Console, and AdWords integration.