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Industry News

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Expert Insights

Our newsletter is your direct line to industry experts who will share their knowledge and experience, providing you with valuable insights and strategies.

Marketing Hacks

Discover the latest tips and tricks that are driving success in the digital marketing space. We’re here to help you level up your marketing game.

The Team

We are your dedicated partners in transparent digital marketing. With stewardship, diligence, dependability, and integrity, we will save you from wasted time and resources, achieving exceptional outcomes for your business.

Michael Shaug

Founder/CEO

Claire Shaug

COO

Seth Peacock

Associate Director SEM

Laira Ellis

Associate SEO Director Multifamily

Andres Fernandez

Associate SEO Director of SMB

We convert challenges into results for our clients.

Discover how optimizing on-page website copy improved Google ranking results for our most valuable and competitive keywords such as "Apartments in Downtown San Diego".

4th + J Apartments
Multifamily
SEO | Content Marketing | Paid Media | Paid Social
Doubled monthly clicks and increased google rankings by 40%.

Discover how optimizing on-page website copy improved Google ranking results for our most valuable and competitive keywords such as "Apartments in Downtown San Diego".

4th + J Apartments
Multifamily
SEO | Content Marketing | Paid Media | Paid Social
Doubled monthly clicks and increased google rankings by 40%.

Discover how optimizing on-page website copy improved Google ranking results for our most valuable and competitive keywords such as "Apartments in Downtown San Diego".

4th + J Apartments
Multifamily
SEO | Content Marketing | Paid Media | Paid Social
Doubled monthly clicks and increased google rankings by 40%.

Discover how optimizing on-page website copy improved Google ranking results for our most valuable and competitive keywords such as "Apartments in Downtown San Diego".

4th + J Apartments
Multifamily
SEO | Content Marketing | Paid Media | Paid Social
Doubled monthly clicks and increased google rankings by 40%.

Frequently Asked Questions

a.     At Premier, you’ll never feel that your plans were set up and forgotten; that is, we’ve been involved with daily check-ins for major advertisers to ensure that Premier was providing incremental, tangible results for their business. You may not require that high-level of communication, but rest-assured, we’re constantly going through a massive list of campaign and creative audits daily for your campaigns.

b.     Further, we have and will continue to push for your best business outcomes; this means we may provide an alternate plan vs. what was originally briefed to us. If we recognize a business opportunity and believe we can affect your goals positively, we’re going to show you our thought process on how to achieve better solutions and ultimately, sales, awareness, or conversions.

a.     Typically, Premier works on a % of media spend model, but we can also work through pay-for-performance, hired FTEs & retainers, or temporary consulting models.

b.     Premier also offers custom pricing based on a few factors:

    • Disciplines needed (Creative, Media, etc.)
    • Channels engaged (Social, CTV, Radio, etc.)
    • Scope of research & analytics
    • Flight length
    • Expected media spend (we can help with this)
    • Expected # of campaigns

There are four core tenets to how Premier develops a strategic approach to media campaigns. These tenets are key to ensuring that the right media tactics are prioritized:

    • Opportunity: Leverage industry trends, historical performance, CRM or 1st-party data, & competitive / category insights
    • Goals & Setup: Understand KPIs, offerings, media landscape, & brand or consumer targets & audiences
    • Tactical Planning: Develop cross-channel addressable audiences for use in tactical application & activations; use flighting to match key moments for the brand
    • Iteration: Continuously refine tactics & methods through real-time optimization, testing roadmaps, & agile spending.

a.     Although exceptions can be made, Premier likes to stick to at least a 30-day brief-to-activation timeline. This involves goal setting, research, measurement setup, campaign & asset creation, and activation.

a.     Premier uses direct results from each channel & platform and allows each client direct access to their campaigns so every stakeholder can see the performance in real-time from the same sources.

b.     Premier can also work with 3rd-party sources for reporting, such as a brand lift study, social listening, marketing mix modelling, or building a custom testing setup.

From scratch to final polish, Premier can help build your brand, site, or digital presence:

    • Brand Guidelines: Logo Design, Brand Colors, Typography & Usage. 
    • Art Direction
    • Website Wireframes
    • Full Stack Web Development
    • Packaging
    • Asset Curation & Optimization
    • Communication Planning
    • Content Writing
    • Logotype, Fonts, & Packaging

Our strategy starts with a deep understanding of business challenges and is molded by years of evolving industry best practices. What to expect from each campaign:

    • Multi-Channel Strategy
    • Tactical Campaign Planning
    • Quick-Turn Activation
    • Real-Time Reporting
    • Lead Generation
    • Data Management

a.     Premier’s teams have hands-on experience in nearly every major industry sector, including:

    • Automotive
    • B2B
    • CPG & Retail
    • Financial
    • Healthcare
    • Media & Entertainment
    • Real Estate
    • Sports & Gaming
    • Travel & Hospitality
    • Telecom
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We’re excited to hear what’s on your mind!

But first, let's learn more about you and your project.