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Frequently Asked Questions
a. At Premier, you’ll never feel that your plans were set up and forgotten; that is, we’ve been involved with daily check-ins for major advertisers to ensure that Premier was providing incremental, tangible results for their business. You may not require that high-level of communication, but rest-assured, we’re constantly going through a massive list of campaign and creative audits daily for your campaigns.
b. Further, we have and will continue to push for your best business outcomes; this means we may provide an alternate plan vs. what was originally briefed to us. If we recognize a business opportunity and believe we can affect your goals positively, we’re going to show you our thought process on how to achieve better solutions and ultimately, sales, awareness, or conversions.
a. Typically, Premier works on a % of media spend model, but we can also work through pay-for-performance, hired FTEs & retainers, or temporary consulting models.
b. Premier also offers custom pricing based on a few factors:
- Disciplines needed (Creative, Media, etc.)
- Channels engaged (Social, CTV, Radio, etc.)
- Scope of research & analytics
- Flight length
- Expected media spend (we can help with this)
- Expected # of campaigns
There are four core tenets to how Premier develops a strategic approach to media campaigns. These tenets are key to ensuring that the right media tactics are prioritized:
- Opportunity: Leverage industry trends, historical performance, CRM or 1st-party data, & competitive / category insights
- Goals & Setup: Understand KPIs, offerings, media landscape, & brand or consumer targets & audiences
- Tactical Planning: Develop cross-channel addressable audiences for use in tactical application & activations; use flighting to match key moments for the brand
- Iteration: Continuously refine tactics & methods through real-time optimization, testing roadmaps, & agile spending.
a. Although exceptions can be made, Premier likes to stick to at least a 30-day brief-to-activation timeline. This involves goal setting, research, measurement setup, campaign & asset creation, and activation.
a. Premier uses direct results from each channel & platform and allows each client direct access to their campaigns so every stakeholder can see the performance in real-time from the same sources.
b. Premier can also work with 3rd-party sources for reporting, such as a brand lift study, social listening, marketing mix modelling, or building a custom testing setup.
From scratch to final polish, Premier can help build your brand, site, or digital presence:
- Brand Guidelines: Logo Design, Brand Colors, Typography & Usage.
- Art Direction
- Website Wireframes
- Full Stack Web Development
- Asset Curation & Optimization
- Communication Planning
- Content Writing
- Logotype, Fonts, & Packaging
Our strategy starts with a deep understanding of business challenges and is molded by years of evolving industry best practices. What to expect from each campaign:
- Multi-Channel Strategy
- Tactical Campaign Planning
- Quick-Turn Activation
- Real-Time Reporting
- Lead Generation
- Data Management
a. Premier’s teams have hands-on experience in nearly every major industry sector, including:
- CPG & Retail
- Media & Entertainment
- Real Estate
- Sports & Gaming
- Travel & Hospitality