Work / Chase Bays
53%
Chase Bays, an e-commerce business specializing in high-performance motorsports products, faced the challenge of scaling operations after expanding to a larger warehouse. They needed an agency partner to improve e-commerce advertising and SEO while maintaining profit margins. Transparency, detailed reporting, and targeting high-value customers were essential for long-term growth and profitability.
Our approach included building a robust advertising strategy with a Performance MAX Shopping campaign, complemented by Dynamic Search, Display, and Brand campaigns. We conducted A/B testing of audience signals and ad assets, applied negative keyword layering, and created targeted asset groups based on customer intent and product categories. By optimizing targeting and ad messaging, we delivered personalized, high-performing campaigns across all touchpoints.
In just six months, our strategy delivered exceptional outcomes. Chase Bays achieved a 28x return on ad spend (ROAS), earning $28 for every dollar spent. Advertising costs became significantly more efficient, with a 32% reduction in cost per click (CPC). Sales revenue saw substantial growth, with a 55% increase in conversion value, while audience engagement improved with a 53% higher click-through rate (CTR). These results reflect the power of a data-driven, tailored approach to advertising and e-commerce growth.
